Welcome to
HEEL

If you are a medical doctor planning to become an entrepreneur and make a difference in the healthcare sector, India offers a fertile ground for your ideas to flourish. Get involved in the thriving medical entrepreneurial ecosystem and contribute to India's journey towards becoming a global healthcare leader. The Indian healthcare landscape presents a unique mix of opportunities and challenges. While the market is booming, with a projected value of $50 billion by 2025, there are significant gaps in accessibility, affordability, and quality of care. This creates a fertile ground for innovative solutions and entrepreneurial ventures.

Doctors, with their deep understanding of medical needs and the challenges faced by patients, are uniquely positioned to address these gaps. However, venturing into entrepreneurship requires additional skills and knowledge beyond clinical expertise. Programs like HEEL can bridge these gaps by equipping doctors with the necessary business acumen and entrepreneurial skills to navigate the complexities of setting up and running successful healthcare ventures. By acquiring business and management skills, doctors can translate their medical expertise into tangible solutions that improve accessibility, affordability, and quality of care for patients. Additionally, they can contribute to the growth and development of the healthcare sector, creating new jobs and driving economic progress.

Dr. B.S. Ajaikumar

Radiation and Medical Oncologist, Doctorpreneur,
Thought leader, Philanthropist
Executive Chairman,
Global Healthcare Academy
HealthCare Global Enterprises Ltd.

Following his MBBS from St John’s Medical College, Bangalore, Dr. B.S. Ajaikumar completed residency training in Oncology from the University of Virginia Hospital in Charlottesville, and a Fellowship in Radiation and Medical Oncology from the renowned MD Anderson Hospital in Houston, Texas. While building his practice in the US, he founded Bharath Hospital and Institute of Oncology, a Mysore-based not-for-profit hospital in 1989. At the same time, along with a group of oncologists, he incepted the Bangalore Institute of Oncology (BIO). As this centre grew from strength to strength, Dr. B.S. Ajaikumar sensed the need to improve accessibility, affordability, and quality of cancer care in India.

In 2003, Dr. B.S. Ajaikumar moved back to India with his family armed with a vision of expanding cancer care services in India. He realised his dream through Healthcare Global Enterprises Ltd, a hub-and-spoke institution headquartered in Bengaluru, with multiple centres spread across India to make cancer care accessible and affordable, while also ensuring High-quality healthcare services through linear accelerators even in Tier2/Tier3 cities. HCG is a sterling validation of Dr. B.S. Ajaikumar’s unflinching belief that cancer can be treated only one way: the right way, the very first time, to help patients achieve longer and better lives.

HCG has revolutionized cancer care in India through high-end technologies like CyberKnife™ and TrueBeam™, as well as advanced bone marrow transplant therapies and molecular imaging. With an eye on end-to-end delivery of cancer care, HCG acquired Triesta, a leading molecular diagnostic lab. Today, HCG is at the forefront of molecular diagnostics and is working towards building a strong Genomics practice to pave the way for precision and personalized medicine.

While HCG has established 26 comprehensive cancer care centres in India, Kenya and all other countries, its infertility treatment unit Milann is soon expected to grow to 10 centres. Dr. B.S. Ajaikumar is now working towards building and strengthening his network of comprehensive cancer centres across the world, beginning with Africa.

Dr. B.S. Ajaikumar has been conferred the prestigious E&Y Start-Up Entrepreneur of the Year Award as well as the Asian Health Care Leadership Awards. Harvard Business School has done a series of case studies on HCG’s unique focused factory model. He has given incisive talks at reputed academic and corporate organizations including Harvard Business School and Babson Business School.

Dr. B.S. Ajaikumar continues to encourage and mentor other doctors and entrepreneurs in their specialities. Under his pioneering stewardship, cancer care in India has undergone a paradigm shift, having been relegated to a level of chronic disease. Being a social entrepreneur and philanthropist, Dr. Ajaikumar has incepted several NGOs engaged in developmental work in the Chamarajanagar district of Karnataka.

His organizations have provided financial aid for needy cancer patients, empowered 20,000 women through microfinance, and sponsored the education of 550 children, besides striving to eliminate the prevalent social ills.

HCG’s independent non-partisan think tank Antardhwani, another brainchild of Dr. Ajaikumar, is committed to bringing about sustainable change in society at large. The think tank is focused on resolving challenges related to health, education, livelihood, and governance in India.

Overview

The dynamic market environment of today demands accelerated executive leadership. This means that present and future leaders must display a readiness to adopt, shape opinions, and mobilise teams to deliver new standards. This course is curated specifically for the next-gen healthcare entrepreneur and provides the necessary tools to develop executive presence into meaningful influence. This is a tool and an experience that will craft an impactful presence through the strategic application of persuasive techniques, including your growth, building a diverse network, effectively communicating your vision, and achieving the mission and milestones optimally.

Turn Your Entrepreneurship Dreams Into A Reality Through Our HEEL Program

HEEL Program:
HEEL, an acronym for Healthcare Excellence and Entrepreneurial Leadership, is a specialized training and mentoring program tailored for aspiring doctorpreneurs, nursing homeowners, and healthcare business successors. By equipping you with the necessary skills and knowledge, this comprehensive program empowers doctors like you to:

  • Start your entrepreneurial journey: Launch your healthcare venture with confidence, armed with practical strategies and industry insights.
  • Excel in healthcare entrepreneurship: Gain a deeper understanding of business principles and leadership techniques to propel your venture to success.
  • Elevate your leadership skills: Develop the vision and strategic thinking required to guide your healthcare business to new heights.
  • Navigate the entrepreneurial journey: Overcome challenges and seize opportunities with the support of experienced mentors and a collaborative learning environment.

HEEL is designed to be your springboard to a fulfilling and impactful career in healthcare entrepreneurship and to make a positive difference in the healthcare industry

Course Objective

The objective of the course is to enable the participants to move on to a higher level of leadership and help them make a transition or leap in their entrepreneurial journey in the healthcare sector.

Course Outcomes

At the end of the course, the participant will be well-equipped to understand the dynamics of setting up a hospital venture and convert their vision into a viable and implementable project. The participant will become competent to build a team of professionals to work together & accomplish their goals.

They will be able to negotiate well with financial agencies and private Equity Investors and give good returns to investors. They will fully understand the process of value creation and how to optimally utilise the available resources. The participant will also develop the competency and confidence to develop a strong healthcare Institution and deliver services with excellence. Further, they will be able to deal with shocks and stresses in business, analyse, learn from failures, and keep moving forward on the entrepreneurial path.

Curriculum

GHA’s broad-based curriculum encompasses every aspect of building your health enterprise. Whether it is retaining talent, balancing profitability with ethics or getting into private equity and going for public funding, the two-month course deep dives into every subject for holistic learning to build your enterprise brick by brick for the big leap.

Methodology, Structure, and Contents

The course will be delivered with an initial series of lectures in online mode. There are 24 sessions of two hours each, spread over 12 weeks (3 Months), Two sessions per week. Following the online program, there will be a contact program of one week wherein the participants will meet the faculty in person, resolve their queries and work in small groups on their projects. Select projects will be allowed to make pitches to potential investors. The participants will also be provided mentorship support during the entire course of the program and even after completion of the program during the phase of implementation of their projects.

Key Takeaways

Leadership may come naturally to some, but it is important and imperative to develop knowledge, skills, and strategies to build a highly motivated team capable of meeting the demands of an increasingly challenging business environment.

  • Enhance mindset and behaviours to expand presence as an impactful leader.
  • Understand and implement critical principles of effective leadership.
  • Analytical rhetorical strategy towards shaping the ability to advance the company's core agendas.
  • Apply strategic consideration to networking opportunities as well as build and maintain authentic connections.
  • Construct a personal aura and leadership narrative to set actionable goals.
  • Look at the big picture through nontraditional means to communicate your vision and strategy.

Our Faculty

Mr. Akash Prasad

Assistant Vice President Emerging Local Corporates, Yes Bank

Dr. Bharat Gadhavi

Regional Director of Gujarat at HealthCare Global Enterprises Ltd.

Mr. Kaivaan Movdawalla

Director- Healthcare Consulting, Ernst & Young

Mr. Amit Gupta

Partner at Ernst & Young

Ms. Srimayee Chakraborty

Partner at Ernst & Young

Mr. Lakshman T.L.

Chief Executive Milann Fertility & Birthing Hospitals

Dr. Ramesh S Bilimagga

MBBS, MD (Radiation Oncology), Diploma (Radiation Medicine), Diploma (Medical Law and Ethics) at HealthCare Global Enterprises

Mr. Srinivasa Raghavan

Chief Financial Officer CFO at HealthCare Global

Prof Dr. S.V. Joga Rao

National Law School of India University

Mr. Sudeep Dey

Chief Information Officer, Healthcare Global Enterprises (HCG)

Mr. Sudhakar Rao

Former Chief Secretary Govt of Karnataka

Mr. Sunil Thakur

Partner, Quadria Capital

Mr. Vineesh Ghei

Chief Sales Officer (CSO) at HealthCare Global Enterprises Ltd.

Dr. Vishal Rao U.S

Chief of Head & Neck Surgical Oncology & Robotic surgery at HCG Cancer Centre

Course Modules

In the past few years, there has been a real explosion of health-related technology. There has not been a day when you don’t hear about ‘digital health’ or yet another medical app. Many terms were unheard of at medical school: “Health 2.0”, “mHealth”, and “eHealth”. So, this is the best time for doctors to seriously consider entrepreneurship.

Clarify the vision statement, mission statement, and goals for your enterprise. Define and develop a problem-solution narrative and develop a value proposition that is credible and appealing to customers and investors.

The changing structure of the nursing home to a corporate hospital and the impact of ownership on quality, cost, and access.

Dr. B.S. Ajaikumar is leading about 400 doctors at HCG and has been a mentor across age groups of doctors – which gives additional impetus to his leadership qualities.

Team building activities have now become an essential part of company culture. Today, if a business needs to thrive, the first and foremost requirement is to have a culture of teamwork within the organisation.

The value of private equity transactions has increased from 94 million USD in 2011 to 1275 million USD in 2016. All these factors are expected to boost investment, including foreign investment in the healthcare sector. However, there are certain negative impacts since GST applies to different phases of the supply chain.

When it comes to health system operations, serious financial issues are one of the biggest concerns for healthcare leaders. With growing pressure to reduce costs while increasing the quality of care, these leaders must use every tool at their disposal to remain financially solvent.

Private equity firms have increased their participation in the healthcare system, raising questions about incentive alignment and downstream effects on patients. However, there is a lack of systematic characterization of private equity acquisition of short-term acute care hospitals.

From diagnostic services, wellness, and hospital chains, and bulk drugmakers, all are riding the IPO (initial public offer) wave. Within 10 months, nine healthcare and pharmaceutical companies have raised over ₹12,000 crores through the primary offer, and more are waiting to hit the capital markets, making it a year of fundraising not seen in a decade.

The healthcare industry will continue to feel the financial impact of the COVID-19 pandemic for years to come. These and other issues will lead to a reimagining of financial management in health care in the short and long term. Programs such as “HEALTHCARE EXCELLENCE AND ENTREPRENEURIAL LEADERSHIP” prepares to lead the efforts to establish and maintain sound financial practices in the health care industry.

A skilled team is critical to an organisation’s growth. Expertise in human resources can profoundly help companies create a positive employee experience that enables them to retain the best talent. This program will focus on how to attract talent and HR, building a talent pool.

Factors associated with doctor retention wherein the module will study colleagues, workload, accommodations, transportation, the proximity of family and friends, incentives, and career path. The term “engagement” is used quite frequently, yet it remains poorly defined and measured. This study aims to clarify the term using unique methods to conduct concept analysis for financial arrangements, retention, empowering doctors, and academic, and research engagements.

Working with experts and consultants in the healthcare Industry is the process of sharing expertise, giving advice, and guiding healthcare organizations to make business decisions that promote growth and benefit their customers and patients.

The dynamic evolution of life has inevitably affected the healthcare systems generating significant changes and imposing healthcare marketing as an indispensable element of health brands. Healthcare is a field in permanent evolution, the plethora of opportunities stimulates creativity and enthusiasm and will exploit the specialists in the field.

The goal of universal health coverage is to ensure that all people obtain the health services they need without suffering financial hardship when paying for them. This program focuses on understanding health policy, health economics and its impact on the private healthcare sector.

The concept of corporate social responsibility isn’t new. You can trace the origins of business humanitarian and social welfare efforts back to the Industrial Revolution. By the end of this section, you will be able to differentiate between short-term and long-term perspectives, discuss the relationship among ethical behaviour, goodwill and profit & explain the concept of corporate social responsibility.

The purpose of this exploratory study is to understand the experiences and challenges of healthcare entrepreneurs. Transitions from employment to entrepreneurship, key motivators in the decision to start a business and the challenges they face as entrepreneurs in the healthcare field.

Unlike free-standing companies, the healthcare industry involves more complex governance structures and organisational systems. Learn about how leaders need to regularly reformulate strategies to respond to the rapidly changing and increasingly volatile healthcare business environment.

Due to rising costs and more financial responsibility in the healthcare sector, patients are behaving like consumers when making healthcare decisions. Many patients are not satisfied with their healthcare experiences during hospital treatments and stays due to infrastructure constraints.

Points to Achieve the Best Hospital Infrastructure:
  • Focusing on patient comfort, privacy, efficiency, and personal attention.
  • Customising patients’ rooms for positive impact.
  • The restrooms/waiting rooms/canteens/dormitories provided to patients, caretakers, and visitors must be well-equipped to make their stay comfortable.
  • Making easily accessible entry and exit points for immobile patients with the provision for stretchers, wheelchairs, ramps, and elevators.
  • Providing a colourful, child-friendly atmosphere in imaging rooms and laboratories to ward off fear and anxiety in young patients including infants and children.

Digitisation of health records in public health facilities and their instant availability electronically anytime and anywhere are key to an efficient health service. The advancement of IT technology in the healthcare sector has made it possible to maintain and manage patient data in digital form at all levels of the healthcare system.

In this section, you will learn how to prioritise regulatory obstacles in order of importance. Work on the issue that is causing the most headaches first. Successfully tackle any regulation challenge with a proactive approach & simplifying your products with winning strategies.

Health care is a sacred and scientific enterprise and not fundamentally a commercial one. Learn the responsibility for ensuring high-quality standards and quality healthcare facilities. Factors to consider in shaping the curriculum, ensuring the training of future professionals, and increasing patient satisfaction.

Conducting research or enquiry as part of learning is fundamental to facilitating a research-based approach to the curriculum. Completing the research process by being assessed in ways that replicate the dissemination practices of original research such as mini-conference papers, project reports or posters can support the communication aspects of research work in research-like ways.

The medical tourism industry is fueled and driven by patients who feel disenfranchised by the healthcare system in their home country. Learn how this trend will have an increasing impact on the healthcare landscape in industrialised and developing countries around the world.

Course Highlights:

Learn from leaders, and develop knowledge, and tactful management through a practical and dynamic program. This program is for healthcare entrepreneurs who would like to leap their enterprise to the next level.

Course Duration:

03 Months

Online Interactive Session:

48 Hours

In-person mentoring:

48 Hours
Daily 8 Hours
1-Week Residential Program
Daily One topic
With assessment and final evaluation

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